Having built your website, now you want to be found on the internet!

Here you have 3 choices to consider to try and get your site ranked higher in search engines.
Firstly, you can do nothing and wait and see what happens. A few years ago this would have worked fine , especially in more niched businesses. Nowadays there are simply too many other businesses out on the internet in a similar market to you to simply cross your fingers and hope your website works.
Secondly, you can hire a Search Engine Optimisation Company that is an expert in the field or
Thirdly, if you have some time, you can try some DIY Search engine optimisation.
Now James Trotman has been helping companies in South East England optimise their websites for over 10 years and he has also trained many local company directors in Search Engine Optimisation. Nowadays powerful analtyical software, including WSI's Webscan, (mentioned elsewhere in this website) significantly reduces the time required to both gather and analyse competitive information, but gather and analyse you must, otherwise you are wasting your time!
However if you decide to have a go for yourself, consider these points first:-
Research your Keywords and Website text