Site Text
Your website text is made up of all the different wording on your web page. It has long been known that for search engines "content is king". Search engines thrive on unique text content and your keywords should be placed in key locations within the content so Google understands their relevance in your website. Do not lose sight of the fact that your copy must also read correctly around the key words as it needs to make sense to your visitors,  who ultimately are most important.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text  for other pages of your site and in your titles and other "meta" tags.

Add additional content after you have finished tuning up your webpage. Enhance the descriptions of the products and services you offer. Provide a frequently asked questions page and further pages of articles that relate to your business.

With your design you should keep in mind that whilst "a picture tells a thousand words" for humans, the same is not true for Search Engines!  Sites that are made up with excessive flash or pictures may be virtually invsible to the Search Engines.